De Beers jewelry design doesn’t do colored stones, opals, pearls. No. It does colored diamonds, maybe. But diamonds, diamonds, and more diamonds it is.
What would our modern love affair with diamonds be, without De Beers? They who controlled 80-85% of rough diamond distribution throughout the 1900s. They who have one of the strongest and longest running ad slogans in history starting from 1947 – “A Diamond is Forever” …heard that one? (Buy the fun coffee table book about it here!)
The current design signature of De Beers is this: interpretive, rather classic settings that juxtapose rough and cut diamonds, wild and refined. Fascinatingly naked diamonds, alongside dangerously dashing ones.
The transformable Echo Necklace, below, is the centerpiece of the De Beers 2026 High Jewelry ‘Vibrations’ Collection, inspired by ripples upon Africa’s inland waters’ surfaces, notably Namibia’s Fish River Canyon. The 1.12 carat Fancy Intense Blue center diamond is the pebble dropped on the surface. The 193 carats of white diamonds are the resulting, rippling echo.
Let’s get to transforming. A necklace into a tiara. A detachable accessory, or two. And don’t forget the ECHO Ring to complete the parure, with a D FL 5.21 carat diamond at its core, lined with roughs. At De Beers, its always and everywhere a devilshly diamond affair.
Take this incredible ECHO Necklace (above). Flip it upside down. It becomes the ECHO Tiara (below).
Again, take the incredible ECHO Necklace (above), and turn it around...(below).
See that part in the back? It's a bracelet! (below left). And that hanging front detail? A pair of earrings! (below right).
Or...a shorter necklace, shall we? (just put the earrings back on!)
And...the De Beers ECHO Ring - sold separately, but what a total affair. Polished + Rough = De Beers Beautiful.
